Deploy Generative AI 60% Faster!

Launching Edgematics Co-Innovation Partner Program

Turning Data & AI Into Measurable Business Outcomes – Together.

The world doesn’t need more “AI pilots.” It needs partners who can turn trusted data into production-grade analytics, GenAI and Agentic AI outcomes – safely, repeatedly, and at speed.

That’s exactly why we’re launching the Edgematics Co-Innovation Partner Program: a partnership model built for teams who want to co-create, co-sell, and co-deliver cutting-edge data and AI solutions – while building real commercial upside for both sides.

Co-Innovation

”Many partner programs are built around tiers, points, and deal registration mechanics. Ours is built around something more valuable: joint value creation.”

At Edgematics, we define co-innovation as:

  • Engaging early (idea + design), not only during implementation
  • Combining strengths: your market reach + domain knowledge + delivery capability, with Edgematics platforms, frameworks, and experts
  • Creating reusable assets – solution patterns, accelerators, packaged offerings that scale across customers
  • Shared accountability for outcomes, not just project delivery

Our measure of success is simple: joint customer wins and joint success stories that prove measurable impact.

Why Partners Choose Edgematics

If you’re a consultancy, services firm, or ISV looking to expand your data/AI footprint, the partner question is always the same:

How Do We Win Bigger Deals, Deliver Faster, And Stand Out – Without Reinventing Everything?

Edgematics helps you do that by giving you a “ready-to-scale” advantage:

  • Differentiate your portfolio with enterprise-grade data + GenAI platforms (without building from scratch)
  • Increase deal size through platform + consulting + managed services bundles
  • Shorten sales cycles using reference architectures, blueprints, demos, and co-selling support
  • Reduce delivery risk with proven accelerators, co-delivery, and expert guidance
  • Build your own capability via training, enablement, and certification paths

And we keep it refreshingly simple: one strategic tier – Edgematics Co-Innovation Partner – focused on depth of collaboration, not tier politics.

The Edge: Our Platforms Power Your Repeatable Wins

Co-innovation works best when it’s built on strong foundations and reusable assets. That’s why partners gain access to two platforms designed to accelerate real delivery:

PurpleCube AI – Unified Data Orchestration & Analytics:

A unified data engineering and orchestration platform with built-in GenAI assistance, designed to standardise and accelerate data foundation and modernisation work.

Axoma – Enterprise GenAI & Agentic AI Accelerator:

An enterprise GenAI + Agentic AI platform to experiment fast, validate safely, and scale AI use cases with governance, guardrails, and control.

Together, PurpleCube AI + Axoma form a cognitive data & AI stack: trusted data in, intelligent automation out, built for enterprise reality.

Where We Co-Innovate:

Partners typically co-create packaged offerings in repeatable themes like:

  • Modern data foundations (platform migrations, pipeline standardisation, governance, quality, self-service analytics)
  • Analytics & decision intelligence (executive dashboards, customer 360, churn/loyalty analytics, operational performance)
  • Enterprise GenAI & Agentic AI (knowledge assistants, copilots for customer support/field service, HR & finance assistants, agentic workflows over enterprise data)

And we tailor these into industry-ready plays for example in telecom, BFSI, retail, public sector, and healthcare – based on your strengths and target markets.

Engagement Models Designed For Commercial Upside

We align to how you prefer to go to market. Typical engagement models include:

  • Referral: you bring the opportunity; Edgematics leads sales/delivery; you earn referral fees
  • Co-sell / Co-deliver: we pursue together; share delivery + margin
  • Authorised resell: selected partners can resell platform subscriptions and services (under agreed terms)

What’s In It For You: The Partner Benefits

Here’s what partners get access to as part of the program:

Revenue & Growth

  • Higher-value offerings that open new pipeline.
  • Bigger average deal size through bundled platform + services plays.
  • Performance-based incentives for strategic growth and wins.

Faster Delivery, Lower Risk

  • Reference architectures, blueprints, and delivery accelerators
  • Co-delivery and expert support – especially on your first projects
  • Standardised data engineering via PurpleCube AI, rapid GenAI scaling via Axoma

Capability + IP Creation

  • Structured training and certification paths
  • Co-develop repeatable industry solutions you can take to market (and scale)

Brand & Go-To-Market Lift

  • Co-branded collateral, solution briefs, case studies
  • Joint webinars/events/campaigns
  • Use of the Edgematics Co-Innovation Partner badge

Strategic Influence

  • Visibility into roadmap direction
  • Partner advisory input and early access/pilots where appropriate

Ready To Co-Innovate?

If you’re a consulting firm, data/analytics specialist, or ISV and you want to bring customers solutions that go beyond experimentation into real, repeatable value – let’s talk.

Download partner program guide or message partnership@edgematics.ai, and we’ll schedule a short discovery call to explore fit, markets, and the fastest path to a first joint success story. https://edgematics.ai/channel-partners/

About The Author

Picture of Raheel Khan

Raheel Khan

Chief Business Officer, Edgematics

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